Vanderbilt-Ingram Cancer Center

Cancer Center Communications and Marketing Team

An important feature of an NCI-designated Comprehensive Cancer Center is a commitment to informing the public at large, patients and families, and health professionals about our work and about cancer research, treatment, prevention and early detection. The Communications and Marketing team is charged with supporting this commitment and with positioning Vanderbilt-Ingram in the minds of our key audiences as:

• The region's leading provider of the highest quality, most innovative and compassionate care for cancer patients, families and survivors
• One of the nation's most progressive centers for high-impact cancer research and a leader in the national cancer program
• The preferred cancer-related charity for philanthropic support

A wide range of strategies and tactics are used to accomplish this work, including news media relations; publications such the VUMC Reporter, Momentum magazine, and Scientific Report; websites, online marketing and social media; traditional advertising; other marketing strategies including direct mail; community events and health fairs; and other communications tools including videos, brochures and newsletters. Importantly, the team is also charged with ensuring that Vanderbilt's brand standards for logo usage and message/tone are consistently reflected in all our communications.

The team includes:

• Cynthia Floyd Manley, the Cancer Center's associate director for Communications and Marketing, and director of interactive marketing strategies for VUMC.
• Dagny Stuart, information and media relations Officer.
• Melissa Marino, editor of Momentum magazine and science writer.
• Amy Winters, market development manager, cancer clinical services.
• Sandi Studans, assistant director of marketing (breast cancer, lung cancer "service lines").
• Heather Burchfield, online content editor/producer.
• Jennifer Rice, outreach and promotions coordinator.

The team also works closely with the other colleagues in VICC's office of Patient and Community Education (OPACE); VICC's Informatics Technology team; VICC's business development officer Mary Kiger; VICC leadership; and VUMC News and Communications, Strategic Marketing & Creative Services, Corporate Relations, Outreach and Promotions, Development, Physician Liaison Office, and Government Relations. Representatives from many of these areas meet regularly to share ideas, discuss issues of common interest and ensure that Vanderbilt-Ingram is supported by a comprehensive and coordinated communications and marketing program.

Faculty and Staff, see the Intranet for:

• Frequently Asked Questions
  Includes questions such as, "What do I do if I receive a call from a news reporter?" and "How can I publicize my seminar, lecture or event?"
• Cancer Communications Tools and Resources.
  Includes flier templates, PowerPoint templates and more