Cancer Center Communications
An important feature of an NCI-designated Comprehensive Cancer Center is a commitment to informing the public at large, patients and families, and health professionals about our work and about cancer research, treatment, prevention and early detection. We are charged with supporting this commitment and with positioning Vanderbilt-Ingram in the minds of our key audiences as:
- The region's leading provider of the highest quality, most innovative and compassionate care for cancer patients, families and survivors
- One of the nation's most progressive centers for high-impact cancer research and a leader in the national cancer program
- The preferred cancer-related charity for philanthropic support
A wide range of strategies and tactics are used to accomplish this work, including news media relations; publications such the VUMC Reporter, Momentum magazine, and Scientific Report; websites, online marketing and social media; traditional advertising; other marketing strategies including direct mail; community events and health fairs; and other communications tools including videos, brochures and newsletters.